A Negative Split Production event!
Put your brand in front of a loyal, local Houston audience on the first morning of the year.
The event
Since 2023, the Houston Resolution Run has been the city's first finish line of the year. Every January 1, runners and walkers gather at Fish Plaza in the heart of downtown to start the year in motion, before the confetti is even swept up. It has grown into a real Houston tradition: a fresh-start ritual for people who set goals and mean it.
For a sponsor, that timing is the whole opportunity. This is the single morning of the year when your audience is most open to a new gym, a new supplement, a new bank, a new pair of shoes. Resolution Run puts your brand in front of them at the exact moment they are deciding who to become this year. It is a smaller, tighter field than a big-city marathon, and that is the point: a concentrated, loyal, local crowd you can actually reach.
Who runs it
Resolution Run draws a female-leaning, 30s-to-40s runner base at the peak goal-setting moment of the year. These are highly motivated, disciplined people with discretionary income to spend on their health and their goals, and they are making those buying decisions right now. They train, they invest in gear, they join gyms, and they show up on January 1 to prove it. It is the most concentrated and most local audience of the three Negative Split Productions owned events: not a travel race, a come-back-every-year one.
Based on 2024–2026 participant data.
Why sponsor with us
A Negative Split Productions-owned mobile LED video screen runs live results, roaming camera feeds, and a rotating sponsor window all morning. Almost no competitor offers this.
Our marketing email reaches a 90,000+ endurance audience, monthly and stepping to weekly in race month. Top-tier sponsors ride in the body of the send.
Every sponsor gets a branded recap after the race: participation, reach, and photos of your branding in action. Most races never show a sponsor what they got. Ours come back because we do.
Sponsorship levels
Every level is a self-contained package. Pick the reach that fits your goals. Here is exactly what each one includes.
| What's included | Presenting$10,000 | Premier$4,500 | Supporting$2,500 | Community$1,250 | Vendor / Booth$500 |
|---|---|---|---|---|---|
| On-site & physical | |||||
| Logo on the start/finish arch | ✓ | · | · | · | · |
| Logo on every race bib | ✓ | ✓ | ✓ | · | · |
| Logo on the finisher medal | ✓ | · | · | · | · |
| Logo on the event shirt | ✓ | · | · | · | · |
| Logo on course signage | ✓ | · | · | · | · |
| Reserved 10x10 booth space | ✓ | ✓ | ✓ | ✓ | ✓ |
| Logo on volunteer & staff shirts | ✓ | · | · | · | · |
| Repeating logo on fence scrim | ✓ | ✓ | · | · | · |
| Logo on the awards backdrop | ✓ | ✓ | · | · | · |
| Logo on the MC/DJ backdrop | ✓ | · | · | · | · |
| Logo on every participant race photo | ✓ | · | · | · | · |
| Digital & email | |||||
| Logo on the event website | ✓ | ✓ | ✓ | ✓ | · |
| Logo on participant emails | ✓ | ✓ | ✓ | ✓ | · |
| Logo on the NSP marketing email (90k+ list) | ✓ | ✓ | ✓ | · | · |
| Sponsor deal delivered to registrants | ✓ | ✓ | ✓ | ✓ | · |
| Dedicated pre-event sponsor email | ✓ | ✓ | ✓ | ✓ | · |
| Social post tagging | ✓ | ✓ | ✓ | ✓ | · |
| Dedicated social post | ✓ | ✓ | ✓ | · | · |
| Name on finisher notifications | ✓ | · | · | · | · |
| Logo on the finisher certificate | ✓ | · | · | · | · |
| Named in the press release | ✓ | · | · | · | · |
| Experiential | |||||
| Booth activities: sampling, raffle, lead capture | ✓ | ✓ | ✓ | ✓ | ✓ |
| Branded giveaway item | ✓ | ✓ | ✓ | ✓ | · |
| Free race entries | 25 | 10 | 5 | · | · |
| Packet insert / flyer | ✓ | ✓ | ✓ | ✓ | · |
| Signature (NSP differentiators) | |||||
| Mobile LED screen presence | ✓ | ✓ | ✓ | ✓ | · |
| Scripted announcer reads | ✓ | ✓ | ✓ | · | · |
| Announcer mentions | ✓ | ✓ | ✓ | ✓ | ✓ |
| Category exclusivity | ✓ | add-on | add-on | · | · |
| Presenting title: your name in the event name | ✓ | · | · | · | · |
Category exclusivity (the only brand in your category) is included with Presenting, and available as an add-on at Premier and Supporting. Custom packages are welcome: mix any assets from the menu below.
NSP Annual Partner: one agreement across all three owned events (Resolution Run, Houston Kids Tri, Houston Fourth Fest), at a meaningful discount to booking three Presenting packages separately. A year-round, all-of-Houston reach no single race can match.
Own a piece of the day
Rather own one specific thing? Each role below is sold as its own package, on top of or alongside a level. Every role includes a standard presence: your logo on the event website and participant emails, a sponsor deal to registrants, social post tagging, and an announcer mention. The table shows what each role adds on top of that. Click any role for its full benefit list.
| Role | Investment | What sets it apart |
|---|---|---|
| Screen Sponsor view all › | $4,000 | The mobile LED screen all day: persistent logo and a :15 / :30 spot, plus fence scrim and a dedicated pre-event email. |
| Awards Sponsor view all › | $3,500 | The podium. Your logo on the award medals and the awards backdrop, plus LED screen time and a pre-event email. |
| Photography Sponsor view all › | $3,500 | Your logo on every participant race photo, plus a dedicated pre-event email. |
| Packet Pickup view all › | $3,000 | Host the pre-race packet pickup: naming, sponsor table, and inserts, plus LED screen time and a pre-event email. |
| Photobooth / Photo-Op view all › | $3,000 | The photobooth and photo-op markers, with your branded frame riding onto every shared photo. |
| Cupless Sponsor view all › | $2,500 | Your logo on the reusable cup runners keep and reuse, plus LED screen time and a pre-event email. |
| Volunteer / Staff view all › | $2,500 | Your logo on every staff and volunteer shirt, plus LED screen time and a pre-event email. |
| Hydration / Refill Station view all › | $2,000 | Your logo on the on-course refill stations. |
| MC / DJ Booth view all › | $2,000 | The MC / DJ backdrop, plus scripted announcer reads. |
| Results Sponsor view all › | $2,000 | The finish and results moment: your name on finisher notifications and the certificate, plus LED screen time. |
| Recovery Zone view all › | $1,500 | The recovery zone and the sponsored warm-up, plus a dedicated pre-event email. |
| Mile Marker view all › | $1,500 | Your logo on course signage at every mile. |
| Costume Contest view all › | $1,500 | The New Year costume contest, plus LED screen time and a pre-event email. |
Build your own
The levels and roles above are our standard packages, but they are not the only way in. Every asset below can be combined into a custom package built around your goals and your budget. Tell us what you want to accomplish and we will put together a mix that fits. Here is the full menu of what is available at Houston Resolution Run.
Want one specific asset from a package above without the whole package? Most single assets can be added on their own. Just ask.
After the race
Every paying sponsor gets a branded post-event recap report, so you can show your team what the partnership delivered.
We provide impressions and views. Sponsors bring their own tracking links to calculate ROI.
Beyond January
Negative Split Productions produces three owned events across the Houston calendar. Different seasons, ages, and neighborhoods. One partner can reach all of Houston, all year.
The flagship. Swim, bike, and run for kids 6 to 17, and the affluent West Houston families who sign them up.
The momentum play. A road race and beer mile wrapped in a Fourth of July festival for a young-adult crowd. Up 40% in 2026.
One agreement across all three owned events, at a discount to booking each separately. Year-round, all-of-Houston reach.
About the producer
Negative Split Productions was founded in 2014 with the goal of producing premier endurance events in the greater Houston area. Over the years, NSP has created events ranging from road race series to extreme triathlons in remote destinations around the world, as well as the world's largest kids' triathlon, hosted annually in Katy.
Partner with us and you are working with the team that produces and times the event start to finish, so your activation is handled with care and your brand shows up right. For more information visit mynegativesplit.com.
Tell us about your brand and what you're interested in, and we'll follow up with options and pricing. Prefer to just email? tony@mynegativesplit.com.
Everything included
